Barcelona Bridal Fashion Week or Barcelona – the cradle of wedding fashion.
The world industry of marriages never stops surprising us with original decisions and plans and many celebrities announce engagement and secret weddings. Spring is the beginning of wedding season and the best time to present the wedding collections for the next year. Therefore, in the heart of the world fashion – in Barcelona there is an annual week of wedding fashion Barcelona Bridal Fashion Week which determines the newest trends for the next year. The twenty-eight Barcelona week of wedding fashion this year will be held from 23 to 27 of April (days of fashion shows) and from 27 to 29 of April (days of professional trade fair). The last this event was held in the Fira de Gran Via exhibition complex. During the Barcelona Bridal Fashion Week 2017-2018 the professional trade fair and fashion shows will be held. From 23 to 27 of April world famous fashion designers will present their collections on the podiums of the wedding week in the framework of Fashion Shows, and more than three hundred brands related to the wedding and holiday sectors will take part in the wedding industry trade shows, which will be held from 27 to 29 April.
How the fashion designers for the defile are are selected and who can participate in the annual Bridal Fashion Week?
Among the permanent BBFW participants are several brands which have already been defiling for several years. To them world-famous brands or brands with great potential on the national and international markets are added. The last year, for example, such large national companies as Rosa Clara, Pronovias, Raimón Bundó or YolancCris, as well as famous international brands Galia Lahav and Ángel Sánchez took part in this show. All the defile which are possible are held for four days. The main priority is the quality of the presented product. In this regard, all submitted proposals are carefully selected and evaluated by experts- members of the Salon Organizing Committee, who decide whether to accept a particular brand as a participant in the Barcelona bridal expo or not. All modern fashion defile are held like the theatrical shows. What is the purpose of this? In order to attract everyone’s attention, powerful marketing tools are used. Obviously, the impressive spectacles are needed to achieve this goal. In this regard the organizers care about every detail, creating a defile scenario that can not only impress the public, but also emphasize the value of the outfits participating in the show.
What surprises are prepared for the Barcelona Bridal Fashion Week in this year?
You will be definitely surprised with the presentation of more than 25 000 wedding and festive dresses, offers from 308 brands will present their wedding planner expo, half of which are well known international leaders of the wedding industry. And also defile, where the major brands will present their collections and trends for the next year. More than 98 countries are ready to show you the newest trends in wedding fashion in this luxury bridal expo. 670 Journalists and almost nineteen thousand visitors are expected. With every year the Barcelona Fashion Week event becomes more international. Let’s consider what attracts international brands. Barcelona Bridal Fashion Week 2018 is the leading show for all wedding and special events offering the latest styles from the industry’s best manufacturers. The first-class wedding industry “Made in Spain” is well known in the world thanks to the strategy of brands internationalization, design, high quality, the criteria of craftsmen and the method of producing dresses made of really noble fabrics. The Barcelona Bridal Fashion Week organizers are closely linked to the needs of the industry and therefore decided to bet on the internationalization of this event to turn Barcelona into the world famous capital of fashion for newlyweds. For this purpose the main attention was drawn to brands from Europe and the US, which the last year were joined by brands from Asia (Japan) and Latin America (Mexico). In addition to this the bridal expo Barcelona is always attended by professional journalists and editors, as well as by famous bloggers, designers and buyers. Also the last year 800 key buyers from 71 countries took part in the event. As an example, multi-brand boutiques Neiman Marcus and Bergdorf Goodman – one of those who have already confirmed their presence on the BBFW 2017.This year even more buyers are expected to take part in this luxury bridal expo. At the Barcelona bridal Fashion Week 2017 several new brands from Eastern Europe from the manufacture of wedding and evening dresses will be also presented.
Why such unique format of the event chosen – Professional Trade Fair and Fashion Shows?
In fact, the annual event of Barcelona Bridal Fashion Week is one of the few global wedding events who offer a global service to their customers. The Barcelona bridal market provides space and opportunities for fashion shows and communication with end-users, as well as business areas during the BBFW exhibition for industry professionals. The last day of the shows usually coincides with the first day of the exhibition, and this year it will be 27 of April. Such format allows providing greater visibility and an international projection to brands, creating a synergy that greatly benefits the business.
How will be the wedding sector developing?
As it was mentioned before, the main idea of the BBFW is to present the newest trends by taking into account our rapidly changing world. The wedding sector is developing with a great speed nowadays and nowadays the wedding sector should be adapted to the demand of brides born between 1980 and 2000, millenials or generation Y, which will set the wedding trends of the coming years. The bride-millennial is the first “digital bride”. She changes the system of buying a wedding dress and the manner of interaction with professionals in this sector. The shopping of “digital bride” does not begin in physical boutiques, but in Google, Instagram or Pinterest, in various applications, blogs and websites. Brands and retail representatives must adapt to the new reality by expanding their sphere of influence and using as many channels for communication as it’s possible. Nevertheless, the European bride of the millenial age and, in particular, a bride from the Mediterranean uses the Internet only to find necessary information. It is so because at the time of purchase she gives preference to the traditional way and goes to boutiques that will only strengthen their positions as the final point of purchase. Summarizing, it can be said that the millenials choose prêt-à-couture collections, adapting and personalizing models created by designers. Exclusive dresses created by individual standards are important for brides of this generation who appreciate the art of design and high quality. To make a conclusion about BBFW 2018 it should be said that if you want to be in the heart of the wedding fashion and see all the newest 2018 collection with your own eyes, you can’t miss this event! You can’t stay away from the annual weekly “wedding alarm”, so be ready to the awesome show – the luxury bridal expo in Barcelona!